For almost seventy years, the Vespa has been conquering hearts and minds thanks to its message of freedom and style which has secured it a place in our collective imagination. In its colourful history, the Vespa has been on the front line of cultural and social revolutions, new trends in music, lifestyles, movies and art. It has survived the whims of fashion intact and today, in the age of social and digital communication it has an immediate impact all over the world, extending beyond barriers, the icon of a unique design and the values of environmental sustainability and independence.